Optimising the Brewery Operator Journey at Supply

Brewery operators at Supply play a crucial role in ensuring production efficiency, yet they face fragmented workflows, high cognitive loads, and complex system usability issues. Many rely on manual notes and WhatsApp groups to fill gaps, leading to delays, miscommunication, and a lack of trust in digital systems. Flutter Innovation set out to map their real journey, identify key inefficiencies, and design solutions that enhance experience, efficiency, and engagement.

The Approach

Flutter Innovation applied a human-centred approach, combining deep immersion, journey mapping, and co-creation to design better workflows:

70+ stakeholders engaged, including operators, engineers, and tech teams

Fieldwork & behavioural analysis revealed bottlenecks and automation opportunities

Workshops & prototyping led to 8 high-impact solutions

Collaboration & Impact

By placing operators at the center of the transformation, we turned insights into action and co-created a more intuitive, efficient, and user-friendly system.

Improved trust and engagement – operators now rely more on the system, reducing manual work

Streamlined workflows – automation reduced errors and cognitive load, freeing time for problem-solving

Operational efficiency gains – tasks now flow seamlessly, enabling better decision-making

This project wasn’t just about mapping journeys—it was about transforming them. By aligning technology with human needs, Supply is now positioned for a more efficient and future-ready production environment.

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